Wednesday, March 18, 2020
Influence of the English Language
Influence of the English Language Free Online Research Papers I have always found it most interesting and entertaining to listen to a person speak foreign language. Whether it is directly aimed toward me or listening to it in a movie, it gives me the same appeal. Of course there are certain languages that stick out more such as French, and Spanish mainly because it is around us more often and obviously spoken more widely. I was given the opportunity to study a foreign language in high school and chose French. I took French all four years of high school and loved it. English has been around for a long time, but other languages in my mind have influenced the English language of today, including French. In saying this I also believe English has had the same affect on many other foreign languages as well. Since English has been around for so long, it is hard to imagine it being influenced by other languages. After all, English is the most spoken language worldwide, how could it be influenced? In believing that, it would mean that the language that inspired English is less used and accepted. In some ways that does not add up and make sense. Nonetheless, English has been influenced because English was definitely not the first spoken language ever. Therefore, it had to have been influenced and developed from some other language or languages, mainly German. What many people do not realize is that how much the French language has influenced English. One way is being some of the words we use in the English language. It has been estimated that around one third of the English language has been directly or indirectly inspired by French. Words such as finale and genre come from French. We use French as names of food, such as filet mignon and au jus, French words that characterize people such as fiancà © and blonde, and use French words to express feelings or ideas such as bon voyage and dà ©j vu. These are examples of direct connection to French because the English language did not change the words or spelling at all. French can also be seen in English grammar. French puts the noun before the adjective, whereas most English is the opposite by using the adjective before the noun, but there are exceptions, which stay with the French way. For example, have you ever looked at a box of cigarettes on the side where the warning is, it is pri nted surgeon general. Clearly the noun surgeon is put before general. It is obvious that French has had an influence on English and is still is used in every without people even knowing it. When studying French, it was helpful at times to know English fluently. Knowing the meaning of words, and what part of speech the word is makes all the differences in the world, for French rules although different than English rules in many ways, still uses the parts of speech to classify words. Without being able to separate adjectives from nouns, you would not be able to even begin forming sentences. It is also very helpful to know English when learning French, or any other foreign language for that matter, to have the English language as a comparing tool. It was much easier for me to comprehend and remember French because the English word stimulated my thinking. It also helped me understand what the French words stood for and described when comparing it to English. Going off that last paragraph and thought, knowing English and trying to learn French has had its problems as well, mainly in the speech area. It is one thing to learn French or another language and be able to write it and a whole other issue in speaking it. Speaking it comes with its problems because of a couple main reasons. First of all it is very hard to learn pronunciation and put it to use properly. I have trouble pronouncing some words because my tongue cannot work properly because of the lack of training. You look at foreigners learning the English language and they have the same problem. Secondly, it is extremely hard to comprehend spoken language if you are not around it and using it frequently. This stems off to the fact that my first true and full time exposure to French did not come till high school. I was 15 years old, and had English definitely carved into my brain by then. Science has shown that the best learning age is during grade school. By high school my brain had less ability to learn and maintain knowledge. It was much harder to break habits and rules applying to English that had been taught all my life. In conclusion, taking French and learning that language was an experience I would never regret and will always look back on and enjoy. It gave me a small opportunity to learn another way of life in a sense, and let me be a part of it. The four years I took French, I learned so much, but have forgotten so much since because of the lack of use. As you can see through the previous examples that English is very much influenced by other languages, including French in many ways. It has been estimated that the average person throughout his or her life who only learns and knows English will know 15,000 French words as well just by speaking English. Now how can you say that English has no influence? Research Papers on Influence of the English LanguageQuebec and CanadaAssess the importance of Nationalism 1815-1850 EuropeAnalysis Of A Cosmetics AdvertisementAppeasement Policy Towards the Outbreak of World War 2Hip-Hop is ArtStandardized Testing19 Century Society: A Deeply Divided EraComparison: Letter from Birmingham and CritoPETSTEL analysis of IndiaMind Travel
Monday, March 2, 2020
How To Write For Social Media To Create The Best Posts - CoSchedule
How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesnââ¬â¢t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Letsà learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If youââ¬â¢re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.à You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flopà on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:à why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspotà is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Messageà Optimizer! It's the latest FREE tool from your friends at .à ðŸËâ° The Social Messageà Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Messageà Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Messageà Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.à Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data fromà 6,399,322 social messages to refine yours to be among the top 10%. Use the Social Messageà Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If youââ¬â¢re not sure what the difference is (and were afraid to ask) though, then never fear. Thereââ¬â¢s no shame here. Letââ¬â¢s walk through each one: Hear the difference? The first example puts the subject (ââ¬Å"Iâ⬠) in the driverââ¬â¢s seat. Itââ¬â¢s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say ââ¬Å"youâ⬠more than you say ââ¬Å"us.â⬠Hereââ¬â¢s a good example from Threadlessââ¬â¢ Twitter bio: Write Stuff People Want To Share This requires understanding why peopleà share content. Let'sà break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content thatââ¬â¢s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Hereââ¬â¢s an example from Bobcat Company: Toà express and define themselves. When sharing posts, people often think, ââ¬Å"How does sharingà this reinforce my identity?â⬠Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as ââ¬Å"toughâ⬠or ââ¬Å"hard-working.â⬠Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows theyââ¬â¢re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?à You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.à You probably don't need to be told that, either. If itââ¬â¢s appropriate, take a stance on something or show your support for a cause. You donââ¬â¢t have to get too controversial (although sometimes a little bit of controversy is okay). Hereââ¬â¢s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clearà Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. Itââ¬â¢s written to stoke curiosity and intrigue. What willà happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, itââ¬â¢s immediately clear that the post copy directed me to a relevant link. The destination pageââ¬â¢s headline is well aligned with the tweet, too. Thatââ¬â¢s a good thing, because if this ended up being click bait, I would have thrown my keyword. Donââ¬â¢t make people want to throw their keyboards. Make sure your social messaging matches yourà destination page.Make Sure Your Copy Matches Your Visual Content, Too If youââ¬â¢re writing image copy, consider connecting it with your post copy too. Hereââ¬â¢s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Hereââ¬â¢s another example from the NFL that creatively incorporates a playerââ¬â¢s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isnââ¬â¢t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by readingà this example post: ââ¬Å"Here is our latest blog post about a very awesome topic youââ¬â¢ll enjoy.â⬠This isnââ¬â¢t that bad, right? Well, there are a lot of wasted words we could do without. Letââ¬â¢s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. ââ¬Å"Hereââ¬â¢s our latest blog post about blogging.â⬠Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesnââ¬â¢t mean you canââ¬â¢t promote yourself. It just means itââ¬â¢s best to find a way to sell people on the idea of taking an action without directly sounding like youââ¬â¢re making a sales pitch. Hereââ¬â¢s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know thereââ¬â¢s a sale going on without forcefully saying, ââ¬Å"Buy Nowâ⬠or ââ¬Å"Shop Here.â⬠It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If youââ¬â¢re linking to another article or blog post, you donââ¬â¢t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?à You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short Thereââ¬â¢s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebookââ¬â¢s algorithm can detect overly promotional language. This means wording like, ââ¬Å"Buy Now!â⬠or ââ¬Å"Sign up here!â⬠Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, thatââ¬â¢s something you canââ¬â¢t afford. Write Shareable Article Headlines If youââ¬â¢re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, itââ¬â¢s better to write copy that adds to the story your article is telling.à Hereââ¬â¢s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting peopleââ¬â¢s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy Itââ¬â¢s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isnââ¬â¢t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you canââ¬â¢t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that ââ¬Å"the best area for clicks is about 25% of the way through the Tweet.â⬠As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that youââ¬â¢re talking about them. In turn, theyââ¬â¢ll be more likely to share your posts. Itââ¬â¢s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, ââ¬Å"emojiâ⬠is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet Itââ¬â¢s possible to tell a complete story in a tweet. Hereââ¬â¢s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Donââ¬â¢t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it wonââ¬â¢t be understood by your audience. Be Concise Get to the point. Donââ¬â¢t ramble. Busy professionals donââ¬â¢t have time to waste. Stay Professional LinkedIn is a professional network. Donââ¬â¢t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks peopleââ¬â¢s attention while connecting with your post text. Donââ¬â¢t Forget Hashtags Instagram likes hashtags. Donââ¬â¢t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if youââ¬â¢re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means youââ¬â¢ll need to develop a consistent voice. One thatââ¬â¢s both true to your brand or personality, while fitting for each social network youââ¬â¢re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.à Voice is a mission statement. Tone is the application of that mission. How To Developà Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: ââ¬Å"We are ________ , but weââ¬â¢re not __________ .â⬠An example answer here could be, ââ¬Å"We are funny, but weââ¬â¢re not offensive.â⬠Or, ââ¬Å"We are professional, but weââ¬â¢re not stuffy.â⬠The idea is to narrow down who you are, and who youââ¬â¢re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people donââ¬â¢t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook peopleââ¬â¢s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isnââ¬â¢t inherently ââ¬Å"fun.â⬠So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? Itââ¬â¢s important to figure this out if you donââ¬â¢t already know. Survey your audience if you have to. You need to know who youââ¬â¢re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who youââ¬â¢re writing for. TIP: Know who youââ¬â¢re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitorââ¬â¢s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If youââ¬â¢re a legal firm, for example, you probably donââ¬â¢t want to sound lighthearted. If you run a pet adoption center, however, youââ¬â¢d likely want to sound fun and inviting to get people in the door. What do you do if it isnââ¬â¢t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who Youââ¬â¢re Not) One way to help understand your brand voice is to ask ââ¬Å"We are ______ , but we are not ______ ââ¬Å" questions. This can help you know who you are, and just as importantly, who youââ¬â¢re not. As an exercise, fill in those blanks a few different ways. Here are some examples: ââ¬Å"We're fun, but weââ¬â¢re not goofy.â⬠ââ¬Å"We're informative, but weââ¬â¢re not boring.â⬠ââ¬Å"We're authoritative, but weââ¬â¢re not arrogant.â⬠Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a ââ¬Å"tag line.â⬠According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to createà a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your companyââ¬â¢s existing tag line in mind when writing on social media. Ask yourself, ââ¬Å"How does this messaging support or reflect what weââ¬â¢re about?â⬠Come up with a new tagline. It doesnââ¬â¢t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Letââ¬â¢s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but weââ¬â¢ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Letââ¬â¢s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality. How To Write For Social Media To Create The Best Posts Social media success requires strong writing skills. However, not all social media managers consider themselves writers. Fortunately, writing great social media content doesnââ¬â¢t have to be difficult. Not every post needs to reinvent the copywriting wheel, after all. Still, taking the time to get your writing right is worth it. Letsà learn how to write for social media and start creating better content now. Why Does It Matter If You Write Well On Social Media? Every social post you publish reflects on your brand. If youââ¬â¢re sloppy, your company will look sloppy too. Even worse, it could undermine your success on social media. Thats why its important to write well on social media. Social media copywriting requires some unique skills.à You need to be able to cram as much value into as few words as possible. You also have to be consistent and engaging at all times. Plus, every network is unique. What works on Facebook might flopà on LinkedIn. This makes becoming a master social wordsmith even more difficult. And thats exactly why we wrote this post. How To Write For Social Media To Create The Best Posts Consistency Counts (So Build A Social Media Style Guide) Keeping your social copy clean and within brand standards can be a challenge. Developing a simple style guide can help with this. A basic style guide can be one or two pages long, and should include the following: Mission Statement: This can be twofold:à why does your business exist, and why are you on social media? Audience/Persona Summary: Briefly describe your core audience on social media. Who are you writing for, anyway? Social Media Brand Voice: Describe what your social brand voice should sound like (casual, serious, professional, irreverent, etc.). Tone: Describe your social tone (helpful, funny, authoritative, etc.) Branding: List requirements for brand spellings (and other copy-related branding elements). Message Types (By Network): Not all content needs to go on every network. Create some guidelines on which types of messaging are appropriate on which of your social networks. If you need help building a style guide, this guide from Hubspotà is a great primer. TIP: Use the Social Media Style Guide Template included in this post to build your own style guide. Put Together a Social Media Writing Toolbox The first thing you'll need is the Social Messageà Optimizer! It's the latest FREE tool from your friends at .à ðŸËâ° The Social Messageà Optimizer helps you nail the mechanics behind writing amazing social media messages. That means it analyzes your message type, character length, number of hashtags, emoji count, and more to help you optimize the perfect message for every social network! When you use the Social Messageà Optimizer, you'll: Stop guessing what works (and what doesn't). Learning and then remembering all of the best practices for writing on every social network is super time-consuming and tedious. Now you have a clear place to start writing every social media message! Just write, review your score on each network, and optimize further based on real data. Get immediate feedback to improve quickly. Consider the Social Messageà Optimizer your expert who is always there to answer your questions. You'll A/B test your messages before you publish them to get the most engagement on each network. Get even more engagement than ever before.à Capture more eyeballs with your messages! Get more likes, comments, shares, and link clicks by using the data fromà 6,399,322 social messages to refine yours to be among the top 10%. Use the Social Messageà Optimizer now. Grammarly We've all published a social post with a typo before. And we've all felt like this as a result: This is where Grammarly's free browser extension (available for Chrome, Firefox, and Safari) comes in handy. It's a life-saving spelling and grammar checking tool. Install it on your browser, and it'll check your spelling and grammar on everything you write, anywhere (including on social media). Hashtagify.me Looking for relevant hashtags to incorporate into your tweets? Hashtagify.me should fit the bill. It's an easy-to-use hashtag search engine to help you find hashtags people are actually using. 9 Basic Social Media Writing Tips Like we said earlier, every network has its own quirks and best practices. However, there are some standard best practices that generally apply to most networks, too. Let's review those now. Start writing better on social media now.Understand Active Vs. Passive Voice Using active voice helps produce more engaging copy. According to PlainLanguage.gov, Readers prefer active voice sentences, and we should try to use the active voice in most of our business writing to communicate our message most effectively. Active voice clearly identifies the action and who is performing that action. Most writers are familiar with active and passive voice. If youââ¬â¢re not sure what the difference is (and were afraid to ask) though, then never fear. Thereââ¬â¢s no shame here. Letââ¬â¢s walk through each one: Hear the difference? The first example puts the subject (ââ¬Å"Iâ⬠) in the driverââ¬â¢s seat. Itââ¬â¢s more action-oriented. The second example, however, sounds a bit more flat, factual, and lacking action. Writing for social media? Use active voice.Put Your Audience First It's rude to only talk about yourself. So, write in a way that puts your audience at the center of the story instead. How do you do this? Simple. Say ââ¬Å"youâ⬠more than you say ââ¬Å"us.â⬠Hereââ¬â¢s a good example from Threadlessââ¬â¢ Twitter bio: Write Stuff People Want To Share This requires understanding why peopleà share content. Let'sà break this down into five major reasons: Delivering value to their audience. People want to share things their audience will find valuable. This could mean content thatââ¬â¢s helpful, entertaining, or otherwise worth paying attention to. Try writing posts that convey a clear benefit. If you create how-to content, consider writing copy that hints at what the linked article will help readers do. You can also create unlinked social messages that include a useful tip in your post copy or image copy. Hereââ¬â¢s an example from Bobcat Company: Toà express and define themselves. When sharing posts, people often think, ââ¬Å"How does sharingà this reinforce my identity?â⬠Use surveys or create personas to understand your typical audience member. From there, figure out how they identify themselves. For example, if you sell construction equipment, your audience might see themselves as ââ¬Å"toughâ⬠or ââ¬Å"hard-working.â⬠Pickup truck manufacturers know their customers connect their identities to what they drive. This post from Ram Trucks capitalizes on this: To feel connected to others. Social media is about building connections and relationships. People naturally want to share posts that shows theyââ¬â¢re part of something bigger themselves. They also like to share posts likely to start a conversation (so they can converse with other people). One way to do this is to write messages that encourage tagging and sharing. Like this: To make themselves feel valued. People want to share posts that are likely to get likes, shares, and positive comments. It feels good to share something your friends like, right?à You might also consider writing messages showing appreciation for your audience. To express beliefs or support causes. People love sharing opinions on social media.à You probably don't need to be told that, either. If itââ¬â¢s appropriate, take a stance on something or show your support for a cause. You donââ¬â¢t have to get too controversial (although sometimes a little bit of controversy is okay). Hereââ¬â¢s an example from the United Nations: This tweet does each of the following: It promotes a cause (gender equality). It incorporates a relevant hashtag in the middle of the tweet. It uses positive language. It links to a page where viewers can take action. It also achieves each of these goals without being offensive or inflammatory. Before writing social posts, ask 'Why would someone share this'?Make Sure You Have Clearà Message-Match Between Your Posts And Destination Pages If your post is linking to an external page, then your post messaging needs to match your landing page messaging. In short, your social media content needs to follow through on the promises your posts make. Here are a few tips to keep in mind: Double-check that links are accurate. Only link to substantive pages with good information. And make sure your post copy is relevant to your destination page. Check out this tweet from Esquire. Itââ¬â¢s written to stoke curiosity and intrigue. What willà happen on season 2 of Stranger Things? Who knows? I don't, but the destination page here better tell me. Once I reach the page, itââ¬â¢s immediately clear that the post copy directed me to a relevant link. The destination pageââ¬â¢s headline is well aligned with the tweet, too. Thatââ¬â¢s a good thing, because if this ended up being click bait, I would have thrown my keyword. Donââ¬â¢t make people want to throw their keyboards. Make sure your social messaging matches yourà destination page.Make Sure Your Copy Matches Your Visual Content, Too If youââ¬â¢re writing image copy, consider connecting it with your post copy too. Hereââ¬â¢s a great example from Gary Vaynerchuk: See how the post copy connects with the image copy? One leads into the other to communicate one clear message. Hereââ¬â¢s another example from the NFL that creatively incorporates a playerââ¬â¢s number (in this case, Randall Cobb of the Green Bay Packers, the greatest sports franchise in history*): *Your favorite team is great, too. This creative campaign counted down the days until kickoff, including a different player down to opening day. Be Clear And Concise Avoid complex language and use short sentences. People skim on social media, so punchy posts tend to work better than long-winded paragraphs. Try to limit yourself to just one or two sentences, if possible. This isnââ¬â¢t a firm rule, but it may be a useful guideline to keep yourself from rambling. Struggling to keep your posts short? Try working through this simple exercise. Start by readingà this example post: ââ¬Å"Here is our latest blog post about a very awesome topic youââ¬â¢ll enjoy.â⬠This isnââ¬â¢t that bad, right? Well, there are a lot of wasted words we could do without. Letââ¬â¢s try minimizing stop words (is, a, etc.) and see how it sounds. We could also make the end of the sentence more specific, focusing on one detail to use fewer words. ââ¬Å"Hereââ¬â¢s our latest blog post about blogging.â⬠Hear the difference? The second example says essentially the same thing. It just does it with fewer but more specific words, and sounds much better as a result. Clarity and conciseness are key for writing well on social media.Avoid Pushy, Overly Sales-Driven Messaging At least when it comes to writing organic social media content. While social ads need to be written to sell, organic social posts should be written to inform, entertain, or otherwise make a connection with your audience. That doesnââ¬â¢t mean you canââ¬â¢t promote yourself. It just means itââ¬â¢s best to find a way to sell people on the idea of taking an action without directly sounding like youââ¬â¢re making a sales pitch. Hereââ¬â¢s an example from music distribution platform Bandcamp: If you must write a sales message, focus on benefits to the consumer. This tweet from Threadless lets people know thereââ¬â¢s a sale going on without forcefully saying, ââ¬Å"Buy Nowâ⬠or ââ¬Å"Shop Here.â⬠It also uses a nice, clear image. Invoke Curiosity Write in a way that makes people want to click through. If youââ¬â¢re linking to another article or blog post, you donââ¬â¢t need to tell the whole story in your social media update. Instead, leave some details unanswered while implying your linked articles will answer their questions. What is the mystery on "The Curse of Oak Island," anyway?à You don't have to care about construction equipment to want to find out. Recommended Reading: How To Use Social Media Analytics To Create The Best Content Social Media Writing Tips For Each Network Every social media network is different. Different audiences. Different purposes. Different expectations. Your writing and messaging should be adjusted accordingly. Instead of writing one message for every network, tailor your messaging to each one individually. To do this, it helps to understand the purpose of each network, and what works best on each one: Consider audience expectations for each network when writing social media posts.Facebook Writing Tips With declining Facebook organic reach, sharp copy is now more important than ever. Keep Posts Short Thereââ¬â¢s some wiggle room on this one. However, data shows short posts perform best. Avoid Promotional Calls-To-Action Facebookââ¬â¢s algorithm can detect overly promotional language. This means wording like, ââ¬Å"Buy Now!â⬠or ââ¬Å"Sign up here!â⬠Posts with a hard sales message get demoted in the newsfeed, and with organic reach already in decline, thatââ¬â¢s something you canââ¬â¢t afford. Write Shareable Article Headlines If youââ¬â¢re writing blog posts or articles, keep Facebook in mind when crafting catchy headlines. Think short, punchy, and conversational. Recommended Reading: Facebook Marketing Strategy: Why You Need One (And How to Build It) Twitter Writing Tips You can do a surprising amount with just 140 characters. Here are some tips to make the most of your tweets. Do More Than Simply Reshare Headlines As Post Copy This one is okay in moderation. However, itââ¬â¢s better to write copy that adds to the story your article is telling.à Hereââ¬â¢s an example of what we mean: Instead of reusing the article headline as a social post, the post outlines the story in the article. This helps build interest in clicking the link, and prevents wasting peopleââ¬â¢s time reading the same text twice. Incorporate Hashtags Directly In Tweet Copy Itââ¬â¢s easy to add hashtags to the end of a post. However, consider cleverly incorporating them directly into your tweets instead. In this example from Electronic Arts, a single hashtag is the entire post. This creates a clean look for your hashtags, and ensures they get seen. Get creative and directly incorporate hashtags in your social posts.Go Easy On Hashtags, Though Make sure your message isnââ¬â¢t lost in a sea of hashtags. Aim to use two, or maybe three, at the most. Recommended Reading: How To Use Hashtags Effectively Without Being Annoying Be Mindful Of Your Character Limit You have 140 characters here. Stay under that limit without cutting corners. Conciseness is no excuse for lack of clarity. If you canââ¬â¢t use complete sentences, you need to rewrite your tweet. Try Adding URLs In The Middle Of Tweets (Instead Of At The End) This tip comes from Dan Zarrella at Hubspot. This data is a little old at this point, but in 2011, he discovered that ââ¬Å"the best area for clicks is about 25% of the way through the Tweet.â⬠As a writer, testing this requires you to consider writing in a way that would let you place a link after just two or three words. Try following this formula: [Short Intro] + [URL] + [Longer Explanation]. Have you tried putting URLs in the middle of tweets, instead of at the end?Tag Other Relevant Accounts Within Your Tweet Copy This helps alert other folks that youââ¬â¢re talking about them. In turn, theyââ¬â¢ll be more likely to share your posts. Itââ¬â¢s win-win. Be sure to write your posts with other accounts in mind. Incorporate Emojis Into Your Tweet Copy Like it or not, ââ¬Å"emojiâ⬠is turning into a language all its own. Used creatively, they can add a splash of character to your tweets. Check out this example from Sporting Kansas City, a Major League Soccer team: Tell A Story In A Tweet Itââ¬â¢s possible to tell a complete story in a tweet. Hereââ¬â¢s an example from Microsoft: This tweet outlines the entire article in under 140 characters. Recommended Reading: 15 Tactics to Boost Twitter Engagement (Backed By Research) Google+ Writing Tips Google+ is different from other social networks and allows for some interesting formatting options. Use that to your advantage. Write Compelling Post Headlines Google+ is unique in that it allows you to write bolded headlines. General best practices for writing headlines applies here. Donââ¬â¢t Be Afraid To Tell A Whole Story Google+ posts can run a bit longer than on other networks. Take advantage of that. Go into more detail than normal if you feel you need to. LinkedIn Writing Tips LinkedIn is a professional network. Here's how to make sure your writing reflects that. Be Clear Avoid using professional lingo if it wonââ¬â¢t be understood by your audience. Be Concise Get to the point. Donââ¬â¢t ramble. Busy professionals donââ¬â¢t have time to waste. Stay Professional LinkedIn is a professional network. Donââ¬â¢t forget this when writing your posts. Stick to a professional tone. Instagram Writing Tips Instagram is a visual-driven network. However, the written word still has its place there. Think About Alignment Between Your Image Copy And Post Copy Instagram is a visual network, but the written word still has a place there. Write image copy that hooks peopleââ¬â¢s attention while connecting with your post text. Donââ¬â¢t Forget Hashtags Instagram likes hashtags. Donââ¬â¢t be afraid to use them liberally at the end of your posts. Recommended Reading: How To Improve Your Visual Marketing On Pinterest And Instagram Pinterest Writing Tips Pinterest is a highly visual network, but that doesn't mean you can neglect your writing chops here. Write Longer Pin Descriptions According to a study from Dan Zarrella, descriptions over 200 characters long received more repins. That could be thanks to those pins having more detailed context around what they're about to entice people to click and share. Include Links in Pin Descriptions If people like the images you pin, they'll probably want to learn more about where they came from. Adding a link helps, and don't be afraid to add a call to action, either. Include Relevant Keywords in Your Pin Descriptions Including keywords in pin descriptions can help them show up in searches on Pinterest. How To Define And Develop Your Voice And Tone People expect social media accounts to have a consistent voice. Your presence needs personality, even if youââ¬â¢re representing a brand. Social media is about generating conversation. No one wants to talk to someone boring. This means youââ¬â¢ll need to develop a consistent voice. One thatââ¬â¢s both true to your brand or personality, while fitting for each social network youââ¬â¢re on. What Does Your Social Media Voice Sound Like? Your voice is essentially your personality on social media. Are you fun? Serious? Creative? What's The Difference Between Voice And Tone? Voice and tone are often used interchangeably. However, there is a difference, and it's important to understand them both. Your tone is the inflection you apply to your voice. Depending on the context, you could sound happy, sad, angry, or any other emotion that's appropriate. Buffer's Kevan Lee may have put it best: Essentially, there is one voice for your brand and many tones that refine that voice.à Voice is a mission statement. Tone is the application of that mission. How To Developà Your Brand's Social Media Personality Start by asking these questions: What is my/our mission or purpose? What are our values? What kind of language and tone does our audience use? Then, try filling in the blanks here a few different ways: ââ¬Å"We are ________ , but weââ¬â¢re not __________ .â⬠An example answer here could be, ââ¬Å"We are funny, but weââ¬â¢re not offensive.â⬠Or, ââ¬Å"We are professional, but weââ¬â¢re not stuffy.â⬠The idea is to narrow down who you are, and who youââ¬â¢re not. Recommended Reading: This Is The Social Media Posting Schedule That Will Boost Your Traffic By 192% Are You Personable? Professional? Or Both? Social media is often used to keep in touch with friends, family, and colleagues. That means your social media content has to compete against updates from people users are close with. It's a simple fact that most people donââ¬â¢t log into a social network to see content from brands, companies, or bloggers. There are exceptions, of course. In any case, you need to write to stand out and hook peopleââ¬â¢s attention. This requires understanding what your audience expects to see from you. And that might be hard if your brand isnââ¬â¢t inherently ââ¬Å"fun.â⬠So, what can you do? Know Your Audience Who are your customers? What are their values, concerns, and interests? Itââ¬â¢s important to figure this out if you donââ¬â¢t already know. Survey your audience if you have to. You need to know who youââ¬â¢re writing for before you can understand what they want from you. Creating a social media audience persona might help. This essentially entails creating a character description of your average target audience member. Building personas takes a little bit of work, but it can help you get a clear idea of who youââ¬â¢re writing for. TIP: Know who youââ¬â¢re writing for on social media. Do this by running surveys, building personas, or even just listening to what they say on social media. Know Your Competition Seeing what kind of content your competition is writing can help inspire your own approach. Check out some of your competitorââ¬â¢s social profiles and make note of the following: What does their brand voice sound like? Does their content appear to drive engagement? If this company were a person, would I want to talk to them? This can give you an idea of what works in your industry. TIP: Pay attention to competitors in your space on social media. Note their writing style. Take inspiration from what works, and then do it better yourself. Know Yourself. Cat videos, memes, and other distractions dominate on social media. Those things might work for your brand. They could also be totally inappropriate. The key is to find the right balance between personable and professional content and tone for your audience. Start by defining yourself under one of these three categories: Personable. Your brand is fun, warm, and inviting. Professional. Your brand is serious, authoritative, and orderly. Both. Your brand bridges both of the above, tying fun content into more professional themes. How do you know which is best for your brand? One answer is to use common sense. If youââ¬â¢re a legal firm, for example, you probably donââ¬â¢t want to sound lighthearted. If you run a pet adoption center, however, youââ¬â¢d likely want to sound fun and inviting to get people in the door. What do you do if it isnââ¬â¢t immediately obvious which of these three categories best fits your brand? Try working through these three exercises to figure it out. Exercise 1: Determine Who You Are (By Determining Who Youââ¬â¢re Not) One way to help understand your brand voice is to ask ââ¬Å"We are ______ , but we are not ______ ââ¬Å" questions. This can help you know who you are, and just as importantly, who youââ¬â¢re not. As an exercise, fill in those blanks a few different ways. Here are some examples: ââ¬Å"We're fun, but weââ¬â¢re not goofy.â⬠ââ¬Å"We're informative, but weââ¬â¢re not boring.â⬠ââ¬Å"We're authoritative, but weââ¬â¢re not arrogant.â⬠Exercise 2: Try Summarizing Your Brand In Just Three Adjectives Another idea is to simply think of three adjectives that describe your brand. In traditional advertising parlance, this could be thought of as a ââ¬Å"tag line.â⬠According to The Balance, A variant of a branding slogan, a tagline can be used in marketing materials and advertising. The idea behind the concept is to createà a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Your mission (should you choose to accept it), is to do one of the following: Keep your companyââ¬â¢s existing tag line in mind when writing on social media. Ask yourself, ââ¬Å"How does this messaging support or reflect what weââ¬â¢re about?â⬠Come up with a new tagline. It doesnââ¬â¢t have to be one you use publicly. It could even just a short phrase you use internally to guide your copy. Letââ¬â¢s try developing a simple tagline using three adjectives. Taglines can be short phrases (typically no longer than five to seven words), but weââ¬â¢ll make this easy. The goal is to help you summarize who you are, in order to inform your social media voice. Start by choosing three adjectives that fall into one or all of the categories below: An adjective describing what you do. Another addressing how you do it. One more pertaining to why you do it. Letââ¬â¢s say you run a car dealership. What are some things you might value? Honesty Experience Quality service Put that together, and you could come up with a tagline like: Honest. Experience. Quality.
Saturday, February 15, 2020
Nitrates tolerance Essay Example | Topics and Well Written Essays - 750 words
Nitrates tolerance - Essay Example While long-term nitrate tolerance treatment induces the body to intrinsic vascular changes, nitrate tolerance treatment overly rely on nitro-vasodilator responsiveness (vascular tolerance). Vascular tolerance is always caused by an increased vascular superoxide production. The vascular superoxide production ultimately relies on unbalanced oxidation to the vascular cells. Additionally, super sensitivity to vasoconstrictor secondary to tonic protein kinase activation may result to nitrates tolerance (Antman & Sabatine, 2012, p. 11). For effective and efficient nitrate toleration clinically, C.NADPH oxidase(s) inclusive of various uncoupled endothelial nitric oxides synthase have been researched on. These oxidant elements have thus been proposed to be some of the richer superoxide sources for nitrate tolerance (Arcangelo & Petterson, 2005, p.134). Vascular NO and superoxide simultaneously form a rapid peroxy-nitrite. Put differently, both super oxide and vascular NO concomitantly aggravates tolerance by promoting NO synthesis. NO synthase uncouple in bonding and inhibit the solubility of both prostacyclin synthase and guanylyl cyclase (Faassen & Vanin, 2007, p.145). Nitrate tolerance has overly gone overboard clinically. This is because tablets designing formula must considerably look into nitrate tolerance in order to come up with effective and efficient tablets formulas (ââ¬Å"Radicals for life the various forms of nitric oxideâ⬠2008, p.133). The oxidative stress concept in nitrate tolerance may purportedly explain the reason as to why radical substances and scavengers have the relief ability to tolerance and endothelial dysfunction (Golan & Tashjian, 2012, p.156). Recent pharmacology research works have defined a newly initiated nitrate tolerance mechanism. This definition is the ability to inhibit mitochondrial aldehyde dehydrogenase. Mitochondrial aldehyde dehydrogenase is the enzyme that ensures the completion of
Sunday, February 2, 2020
Art Essay Example | Topics and Well Written Essays - 500 words - 29
Art - Essay Example It should of course be understood by the reader that although proceeding analysis is indicative of this authorââ¬â¢s interpretation, it cannot be viewed as the only correct interpretation. The first of these is of course the most important fact that the figures within the context of the sculpture are indicative of dance; appropriate to the arena in which they are displayed. However, more importantly than merely dance, the figures do not represent gender, age, race, or any other factors that would engage the viewer with any level of bias. Instead, the artist chose to represent them as faceless and genderless as a means of engaging with the widest audience possible and drawing a level of thought and contemplation to the emotions and feelings that the dancers themselves represent. The level of emotion and feeling that is displayed within the sculpture is also an item of considerable importance due to the fact that the dancers are not only engaged in mid stride for a particular dance that is un-described; they are also in a clearly celebratory stage of this dance. The viewer is left to imagine whether the action that is captured is indeed part of the dance itself or is instead the exemplification of the completed action and the final movements that the dancers make as a way of engaging the audience and their approval of the performance that has just been presented. It is the belief of this particular reviewer that the latter is most likely the case as the upraised arms on the part of both dancers helps to engage the imagination with a celebratory movement that is being performed as the final part of a well received performance. Moreover, the position of the feet, upturned on the part of the character in the foreground and flat/running on the part of the charac ter in the background is indicative of a type of victory stance and celebratory lap that is usually engaged within the final
Friday, January 24, 2020
Puff Daddy :: essays research papers
SEAN JOHN COMBS, the rap and clothing impresario still best known as Puff Daddy, a sobriquet he has now abandoned, stood before a conference table in his company's Midtown Manhattan headquarters recently, addressing his designers. Dressed in a black baseball cap, a black T-shirt and black cut-off denim shorts - his only flash a large square diamond stud in each earlobe - he projected a decidedly serious mien. The designers listened intently. When he paused, as he did several times, there were no questions. They knew to wait until he solicited their advice. "There will be only three 'Sean John' T-shirts in the coming collection," he said. A few designers let out wispy sighs at such a seemingly self-destructive edict; after all, clothes with the Sean John name, initials or crest make up a big slice of his company's sales. "I'm putting you on rations," he said, laughing. "From now on, I want people to read the name without seeing the name. You get me?" Messing with the name is no small gamble, nor is it the only one he is taking. Sean John is already a well-known brand - at least in households with teenagers, who spend about $42 billion a year to look good. Mr. Combs's company, Sean John, has about $400 million of that business, most of it from urban styles like baggy, crotch-at-the knee trousers, conspicuously branded T-shirts and hooded sweatshirts, or "hoodies." But Mr. Combs, who sometimes goes by the rapper name P. Diddy but is known to associates as Puffy, is looking to expand well beyond the urban niche. A stack of other rap and rhythm-and-blues celebrities from Snoop Dogg to Beyoncà © have decided they have the style to create clothes, but Mr. Combs is the one who analysts say has the best chance of making the transition to the mainstream. That could be particularly lucrative for Mr. Combs, who, unlike most of his competitors, has maintained control of his company. (By contrast, Russell Simmons, another rap impresario, sold his Phat Fashions to Kellwood, a giant clothing producer, for $140 million last year.) "Sean John felt he has the heft to go it alone," said Eric M. Beder, an analyst at Brean Murray & Company, a New York investment bank. Going it alone, though, will mean having to tackle some serious problems, starting with two years of more or less flat sales and a net loss last year. That is compounded by signs that the urbanwear trend is past its peak, and by basic business problems like disorganized distribution. Puff Daddy :: essays research papers SEAN JOHN COMBS, the rap and clothing impresario still best known as Puff Daddy, a sobriquet he has now abandoned, stood before a conference table in his company's Midtown Manhattan headquarters recently, addressing his designers. Dressed in a black baseball cap, a black T-shirt and black cut-off denim shorts - his only flash a large square diamond stud in each earlobe - he projected a decidedly serious mien. The designers listened intently. When he paused, as he did several times, there were no questions. They knew to wait until he solicited their advice. "There will be only three 'Sean John' T-shirts in the coming collection," he said. A few designers let out wispy sighs at such a seemingly self-destructive edict; after all, clothes with the Sean John name, initials or crest make up a big slice of his company's sales. "I'm putting you on rations," he said, laughing. "From now on, I want people to read the name without seeing the name. You get me?" Messing with the name is no small gamble, nor is it the only one he is taking. Sean John is already a well-known brand - at least in households with teenagers, who spend about $42 billion a year to look good. Mr. Combs's company, Sean John, has about $400 million of that business, most of it from urban styles like baggy, crotch-at-the knee trousers, conspicuously branded T-shirts and hooded sweatshirts, or "hoodies." But Mr. Combs, who sometimes goes by the rapper name P. Diddy but is known to associates as Puffy, is looking to expand well beyond the urban niche. A stack of other rap and rhythm-and-blues celebrities from Snoop Dogg to Beyoncà © have decided they have the style to create clothes, but Mr. Combs is the one who analysts say has the best chance of making the transition to the mainstream. That could be particularly lucrative for Mr. Combs, who, unlike most of his competitors, has maintained control of his company. (By contrast, Russell Simmons, another rap impresario, sold his Phat Fashions to Kellwood, a giant clothing producer, for $140 million last year.) "Sean John felt he has the heft to go it alone," said Eric M. Beder, an analyst at Brean Murray & Company, a New York investment bank. Going it alone, though, will mean having to tackle some serious problems, starting with two years of more or less flat sales and a net loss last year. That is compounded by signs that the urbanwear trend is past its peak, and by basic business problems like disorganized distribution.
Thursday, January 16, 2020
Cultural Practices that Affect Health Essay
The Community Health Nurse (CHN), an individual who works outside of the hospital setting and typically with a specific community to provide basic health care systems (All Nursing Schools, 2009) can be perceived as the bridge to address the gap between western medicine and cultural traditions. In cases when cultural practices cause physical harm and health risks, the CHN can be the tool to provide information and educate individuals to inform them of the tangible health risks and often permanent damages caused by such practices. What is also important to acknowledge is that there is an imminent health risk that needs to be addressed. According to Megan Costello (2004), in an article about female circumcision, sometimes making a practice illegal does not serve as a good enough deterrent. Costello (2004) explains that what people need is more information to understand the health risks and the unwarranted, in terms of perceived health benefit, practice. In North African countries, an average of 94 percent of women are subjected to female circumcision (Brigham and Womenââ¬â¢s Hospital, 2008). In the United States there are an estimated 228,000 girls and women at risk of female circumcision (Brigham and Womenââ¬â¢s Hospital, 2008). The CHN through community agencies or organizations can work to create care systems that will facilitate the dissemination of information. The CHN can effect policy change that will bring health care to the disadvantage populations or minority groups, such as refugees, who may have little understanding of western health care systems. Essentially, to address the gap between large health care institution and individual members of small communities, the CHN has the task of developing a system that will inform members of these groups of the serious harm caused by their practices. Similarly, the CHN through the same system can protect the young adults often subjected to these traditional practices. In the case of female circumcision, Bien Aime of Equality Now (quoted in Costello, 2004) says, ââ¬Å"â⬠¦ people need education. We need people on the ground who have access to girls and young women at risk, to help them understand that not only is this procedure against the law, but also that there are harmful effects. â⬠As more and more cultures and ethnic backgrounds are assimilated through migration activities there is a need to provide health care that is culturally competent. The CHN becomes integral in the task of providing adequate care to all individuals with equity regardless of cultural or ethnic backgrounds through a sensitive approach. In cases where the cultural practice causes permanent injuries and prolonged negative complications to health the CHN can contribute to changing these practices. References All Nursing Schools. (2009). Become a Community Health Nurse. All Nursing Schools. Retrieved March 7, 2009, from http://www. allnursingschools. com/faqs/community-health-nurse. php Brigham and Womenââ¬â¢s Hospital. (2008). African Womenââ¬â¢s Health Center. Brigham and Womenââ¬â¢s Hospital. Retrieved March 7, 2009 from http://www. brighamandwomens. org/africanwomenscenter/FGCprevalence. aspx and http://www. brighamandwomens. org/africanwomenscenter/education. aspx? subID=submenu4 Costello, A. (2004, February 19). Two in U. S. Accused of Genital Mutilation. Womenââ¬â¢s E News. Retrieved March 7, 2009 from http://www. womensenews. org/article. cfm/dyn/aid/1718
Wednesday, January 8, 2020
Essay on Current US Welfare Reform - 763 Words
The current (US) welfare reform consists of more than cash payment that the poor US citizen could bank on. There is a monthly payment that each poor person received in spite of their ability to work. The main people who received this payment were both mothers and children. Moreover, the payment does not have time limit and those people could not remain on the welfare for the rest of their live. However, US citizen begun to be uncomfortable with the old welfare system by the 1990ââ¬â¢s because it did not offer incentive for the beneficiaries to seek for employment. The welfare became both rewarding and perpetuating even though it did not reduce the level of poverty in the United States. The Welfare Reform Act represented the attemptâ⬠¦show more contentâ⬠¦The current US welfare reform comes with time limit that on benefit together with the work activity requirement (Weil Finegold 20). An adult can only get federal welfare fund within five years. Moreover, if the benefici ary is not participating in any income generating activity, the assistance that the beneficiary receives from the government should be cut after two years. There is also a research that shows that the welfare reform has recast programs that have low incomes such as health insurance and work support to ensure that the citizens leave the welfare. A great number of those who reside in New York find the current U.S welfare reform to be very exhausting, humiliating as well as fraught. According to New Yorkers, this welfare will fail them. These simply because they are not poor enough, most of the citizens are already working (De Mause Lewis Pp 1). The centerpiece of this welfare reform demanded that every citizen to work. There is a need that the state should ensure that almost half of the citizens get public assistance from the government. The beneficiaries should be working for at least thirty hours a week since working for more hours is one of the necessary in welfare reform (Eaton 7 ) Another reason that made New Yorkers to see this welfare failing them is computer error. The citizens are in a position of getting public assistance in addition to working the whole day. However, young people who are 18-24 years old are findingShow MoreRelatedOur Current US Welfare System Is in Urgent Need of Reform Essay1294 Words à |à 6 PagesWelfare is a government program that provides food, money, housing, medical care, and other things people need in order to survive. These programs are designed to help elderly, children, disabled individuals who cannot support their families on their current income. In order to qualify for assistance the individualââ¬â¢s income must be below the poverty line. 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